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brand assets

Tone of voice

It’s important to consider the Numero tone of voice in any instance where we are representing the brand. This includes marketing materials, presentations, website, social channels, and at industry events (for example a panel/speaking slot).

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Our communications follow the mantra clean, fast and simple.

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Clever but accessible
Using simple but articulate language that mirrors the product itself – making it easy to understand what we are about.
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To the point
We’re not about wordy, long, and overly detailed content. We keep it concise with the information that really matters.
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Neutral / nonpartisan
We’re not casual, nor are we formal. We are both personable and professional. Our neutrality should translate in the way we communicate data and relate to our audiences. We are here to focus on fast, accurate data—not form an opinion. Serving both distributors and cinemas, we strive towards the appearance of a mutually beneficial third party.
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Confident
We’re confident in the numbers; the data is accurate, and our reports are reliable. Numero has successfully established itself in multiple territories and we’ll gladly lay claim to being the most advanced box office reporting service on the market.
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Proactive
We work responsively to deliver your performance insights. We continue to develop the service, delivering more value through product enhancements and growing our coverage. We actively sharing our data where appropriate—through our social channels, podcast, with media, and at industry events.

Our audiences

Who we are talking to

Client base

Distributors

Our clients are film studios and distributors. There are local distributors for each territory. Typically, we are making 12+ month deals with presidents and C-level executives, influenced by sales directors and managing directors.

Users

Cinema chains, independents, small cinemas

The relationship between exhibitors and distributors can be tense. We need to consider our exhibitor users and ensure we don’t come across as catering only to benefits of distributors. Small/independent cinema operators are often much less technical.

Media, government, industry

Global audience consideration: Numero is growing internationally, so the tone of voice should take into consideration those with English as a second language as well as translatability.

Our values

What we communicate

Striving for excellence

Setting a (new) global standard, we focus on doing one thing and doing it well: offering the most advanced box office reporting service.

Integrity and trust

We want our users to know they can trust us with the accuracy, security, and privacy of their data.

Our language

Consistency helps us build a more defined tone of voice

The words we use

• Circuits instead of cinema chains
• Clients instead of customers
• Users (not necessarily paying clients i.e. exhibitors)
• Film instead of movies

Language may be adapted for translation purposes and market relevance.

Tagline

Delivering up-to-the-minute box office results to the global film industry

(Proactive, confident, to the point and neutral)

Examples

Example 1

Box office results delivered to the palm of your hand

Instead of ‘you can get access to your box office results via our mobile app’

Example 2

F9 is the top grossing film this year

Instead of ‘F9 is the best film this year’